Privacy policy
Privacy Policy
Last updated: September 2026
1. Who we are
The controller of your personal data is AJC Marketing Ltd, registered in England and Wales, company number 11585881, 4th Floor, 18 St Cross Street, London EC1N 8UN, United Kingdom, trading as Dragon Dildo® Europe.
Contact: orders@dragondildo.com, +44 20 4634 3347.
2. What we collect
- Identity and contact data: name, billing and delivery address, email address, telephone number
- Order data: items purchased, order value, order history, returns and refunds
- Payment data: payment confirmations and the last four digits of your card. We never see or store your full card number
- Account data: username and preferences, if you create an account
- Correspondence: messages you send us
- Technical data: IP address, device and browser type, pages viewed, collected via cookies and similar technologies
We do not ask for and do not want special category data. Please do not send us health information.
3. Why we process it, and on what legal basis
- Fulfilling your order - taking payment, arranging delivery, handling returns and customer service. Legal basis: performance of a contract
- Legal and tax obligations - VAT records, accounting, product safety. Legal basis: legal obligation
- Fraud prevention and site security. Legal basis: legitimate interests
- Marketing emails. Legal basis: your consent, or our legitimate interest where you are an existing customer and we are marketing similar products. You can unsubscribe from any email or by contacting us
- Analytics and non-essential cookies. Legal basis: your consent, given through our cookie banner
4. Who we share it with
- Shopify Inc. - our e-commerce platform and payment processor
- Our fulfilment partner in the Netherlands - receives the delivery details needed to pick, pack and ship your order
- Delivery carriers - name, address and contact details for delivery
- Klaviyo - our email platform, where you have subscribed
- Professional advisers and authorities - where we are legally required to disclose
We do not sell your personal data.
5. International transfers
We are established in the United Kingdom, which the European Commission has recognised as providing an adequate level of data protection. Some of our providers process data outside the EEA and the UK. Where they do, transfers are made under the European Commission's Standard Contractual Clauses or another approved safeguard. You may request a copy of the relevant safeguard from us.
6. How long we keep it
- Order and transaction records: 7 years, for tax and accounting purposes
- Marketing contact data: until you unsubscribe, then a suppression record only
- Account data: until you close your account
- Customer service correspondence: 2 years
7. Your rights
You have the right to access your data, to have inaccurate data corrected, to have data erased, to restrict or object to processing, to data portability, and to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Email orders@dragondildo.com. We respond within one month, and will tell you if we need to extend that in a complex case. We may ask you to verify your identity first.
You also have the right to lodge a complaint with the supervisory authority in your country of residence.
8. Cookies
We use essential cookies to operate the site and, with your consent, analytics and marketing cookies. You can change your choices at any time through our cookie banner or your browser settings.
9. Security
We use appropriate technical and organisational measures to protect your data. No system is completely secure, and we cannot guarantee absolute security.
10. Age
This site and our products are for adults aged 18 or over. We do not knowingly collect data from anyone under 18. If you believe we hold data about a minor, contact us and we will delete it.
11. Changes
We may update this policy. The date at the top always shows the current version. We will notify you of material changes by email or a prominent notice on the site.