Privacy policy
Last Updated: October 21, 2025
Privacy Policy for Dragon Dildo®
(A registered trademark of AJC Marketing Ltd, Company Number 11585881)
Dragon Dildo® ("we," "our," "us") operates this website and its related online store, including all content, tools, and services (collectively, the "Services"). Our European store is powered by Shopify and operated from our Amsterdam headquarters, providing a secure and efficient shopping experience across the EU. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our site, make a purchase, or otherwise interact with us.
By using the Services, you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your data as described below.
1. Personal Information We Collect
"Personal information" means any data that identifies or can reasonably be linked to you. We may collect the following categories of personal information depending on how you use our Services:
- Contact details: name, billing and shipping address, phone number, and email address.
- Payment details: card information, transaction history, and payment confirmations.
- Account details: username, password, and preferences if you create an account.
- Order and transaction data: items viewed, added to cart, purchased, returned, or exchanged.
- Communications: information you provide when contacting customer support.
- Device and usage data: browser type, IP address, network details, and interaction logs collected through cookies or similar technologies.
2. How We Collect Information
We collect information from several sources:
- Directly from you when you place an order, create an account, or contact us.
- Automatically through cookies and analytics when you browse our site.
- From service providers that support payment processing, logistics, and analytics.
- From partners or affiliates where legally permitted.
3. How We Use Your Information
We may use your personal information for the following purposes:
- Order fulfillment: processing payments, shipping products from our Amsterdam warehouse, managing returns, and providing customer support.
- Account management: maintaining your account and preferences.
- Personalization: tailoring your shopping experience and product recommendations.
- Marketing: sending promotional offers, newsletters, and relevant updates (you may unsubscribe anytime).
- Security: verifying accounts, preventing fraud, and protecting our users.
- Legal compliance: meeting our obligations under applicable EU laws, including GDPR.
4. How We Share Personal Information
We may share your information in limited cases with:
- Shopify — our e-commerce provider, which processes data on our behalf. You can read Shopify's privacy policy at Shopify Privacy Policy.
- Service providers such as payment processors, EU shipping carriers, and IT partners that help us operate our business.
- Advertising partners to deliver relevant marketing (in compliance with GDPR and ePrivacy Directive requirements).
- Authorities or legal entities where required by EU law or to protect our legal rights.
We do not sell your personal data.
5. Relationship with Shopify
Our store is hosted on Shopify, which may collect and process personal information to operate and improve its platform. Shopify may process your data in other countries, including outside the EEA. You can learn more about how Shopify handles your data and exercise your privacy rights at Shopify Privacy Portal.
6. Your Rights Under GDPR
As an EU-based business, we are committed to protecting your rights under the General Data Protection Regulation (GDPR). If you are located in the EU or EEA, you have the following rights regarding your personal information:
- Right to access and receive a copy of your data.
- Right to rectification of inaccurate or incomplete data.
- Right to erasure ("right to be forgotten").
- Right to restrict or object to processing.
- Right to data portability in a structured, commonly used format.
- Right to withdraw consent at any time, without affecting prior lawful processing.
- Right to lodge a complaint with your local data protection authority.
To exercise these rights, please contact us at orders@dragondildo.com. We may need to verify your identity before fulfilling your request and will respond within 30 days as required by GDPR.
7. Data Transfers Outside the EEA
Your personal data is primarily processed within the European Economic Area at our Amsterdam facility. However, some data may be processed or stored outside the EEA (including in Canada where Shopify's servers are located). When this occurs, we rely on approved legal mechanisms such as the EU Standard Contractual Clauses to ensure an adequate level of protection equivalent to EU standards.
8. Data Retention and Security
We retain your information only for as long as necessary to fulfill orders, comply with legal obligations under EU law, or resolve disputes. Typical retention periods:
- Order data: 7 years (for tax and accounting purposes)
- Marketing data: Until you unsubscribe or request deletion
- Account data: Until account closure or deletion request
While we take appropriate technical and organizational measures to secure your data in compliance with GDPR, no system is completely secure, and we cannot guarantee absolute security.
9. Cookies and Tracking
We use cookies and similar tracking technologies in compliance with EU ePrivacy Directive and GDPR. You can manage cookie preferences through your browser settings or our cookie consent banner. Essential cookies are necessary for the site to function, while optional cookies require your consent.
10. Children's Privacy
Our Services are not intended for anyone under 18 years of age (or the legal age of majority in their jurisdiction). We do not knowingly collect personal information from minors. If you believe a minor has provided personal information, please contact us immediately to request deletion.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes to our practices or for legal reasons. The "Last Updated" date at the top of this page will always reflect the current version. We will notify you of material changes via email or prominent notice on our website. Continued use of our Services after updates constitutes acceptance of the revised policy.
12. Contact Us & Data Protection Officer
If you have questions or concerns about this Privacy Policy, wish to exercise your GDPR rights, or need to contact our Data Protection Officer, please reach out:
Dragon Dildo® Europe
Email: orders@dragondildo.com
Address: Keizersgracht 127, 2e Verdieping, 1015 CJ Amsterdam, Netherlands
Phone: +31 97 010238382
Website: https://dragondildo.com
EU Data Protection Authorities:
If you are not satisfied with our response, you have the right to lodge a complaint with your local supervisory authority. For Netherlands: Autoriteit Persoonsgegevens.